THE CHALLENGE

Create a cohesive identity for a black-and-white film festival and a promotional screening poster for The Pink Panther that balanced classic cinema aesthetics with a contemporary graphic approach.

THE SOLUTION

The system combines bold typography, stark contrast, and minimal graphic forms inspired by mid-century film titles and modernist poster design. While the festival identity leans into the visual language of black-and-white cinema, the Pink Panther poster introduces selective color and playful composition to capture the humor and mystery of the film.

WHY THIS WORKS

The project works because it creates a clear relationship between the festival branding and the screening material while allowing each to maintain its own personality. The restrained visual system gives the work a timeless cinematic quality, while the bold compositions and graphic reduction make it feel contemporary and instantly recognizable.