THE CHALLENGE

Located inside the Meridian Hotel on 57th street in Manhattan, Brasserie Paris Bar and Le Jardin rooftop bar needed to attract both locals and tourists alike. A true challenge for a midtown hotel restaurant.

THE SOLUTION

For this upscale French concept we pulled on motifs inspired by classic Parisian establishments highlighting illustrations inspired by the unique seafood menu, to emphasize the cuisine in all aspects of the branded identity.

WHY IT WORKS

The Paris Bar identity captures the restaurant’s balance of sophistication and warmth through a bold yet approachable visual system. Strong typography, refined layouts, and rich color choices create a sense of confidence and familiarity, while the branding extends seamlessly across menus, signage, and environmental touchpoints to build a cohesive guest experience. The result feels elevated without being overly formal, reflecting the restaurant itself: polished, inviting, and rooted in hospitality.